NPN Log

Apple has become the number one smartphone brand. Thanks to the success of the iPhone 17, huge demand for the 16, and achieving 10 percent growth in sales, it has reached the top spot for the first time in the last 14 years. Samsung has fallen to second place. Currently, Apple holds a 20% share of the smartphone market, Samsung 19%, Xiaomi 13%, Vivo 8%, Oppo 8%, and other brands 32%.

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