Marico Enters Hair Shampoo Segment
Domestic FMCG giant Marico has ventured into the shampoo market as part of the expansion of its hair care business. Extending 'Parachute'—a leading brand in the coconut oil segment—into the shampoo category, the company has launched the product under the name 'Parachute Advanced Protein.' Currently, the value of the domestic shampoo market stands at Rs. With a market size exceeding ₹10,000 crore, the sector is recording an annual growth rate of 9–10 percent. Consequently, aiming to capitalize on this market demand, Marico has further expanded its product portfolio.
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